On September 3 2019, leading horticultural automation supplier Hoogendoorn Growth Management officially opened its new Mexican office and training center. During the opening ceremony the new Dutch agricultural counsellor Mr. Erik Plaisier, officially opend the new office. He expressed the importance of local presence and knowledge sharing in order to contribute to an innovative and sustainable development of the Mexican greenhouse industry.
Hoogendoorn has been active in Latin America for many years. The Mexican horticulture is a rapidly growing market that faces many challenges. Besides scarcity on energy and water, the demand for sustainable produced vegetables, fruits and flowers increases. As a result, the demand for state-of-the-art process automation and knowledge is rapidly growing. With the new office and training center, Hoogendoorn meets these needs. Mr. Erik Plaisier: “To be successful in Mexico, you need a strong local presence. I am happy Hoogendoorn chose Querétaro. I am sure they will be very successful in Latin America.”
The new office is five times as big as the previous office, providing room to new colleagues. With the expansion of the team in Mexico, Hoogendoorn is able to meet market demands even better. The new training location enables in-depth knowledge sharing with e.g. customers and partners on topics like greenhouse automation, climate control, Plant Empowerment and Data Driven Growing. Mr. Martin Helmich, Global Sales & Marketing Director: “Establishing a new local office and training center shows how committed Hoogendoorn is to the sustainable growth of the horticultural industry in Mexico and Latin America. Our aim is to provide the best service and support to our customers worldwide. Besides, knowledge sharing is a key factor to our customers’ success in more than 90 countries all over the world.” With the opening of its new office, Hoogendoorn strengthens its position on the Latin American market. Together with international colleagues and partners, the local Mexico team will continue to support growers in Latin America in realizing an optimal crop growth climate.
New address Hoogendoorn Latin America
Terra Business Park
Primer Retorno Universitario No. 1, Int 93B
Parque Industrial Terra Business Park
Col. La Pradera, El Marques,
Querétaro 76269, Mexico